Planning a successful charity event can be a fulfilling project for anyone! Especially for those with strong community ties, it’s a powerful way to educate people about a cause and raise money toward real change.
Here is a basic guide for even an amateur community organizer to put together a charity event.
Before you have any definite plan in order, sit down with three or four possible collaborators and simply discuss what you’d like the event to be like. Go over the critical questions: What’s the best location for this kind of event? How many people can be involved in the planning stage, and how many people do you foresee attending? What resources do you already have at your disposal? What kind of theme is best for your cause; a 5k run, a gala, or a casual bake sale?
Unless it’s your own community organization, you will need to contact the organization that you are fundraising for. Be prepared to share your plans with them, as they may have their own regulations concerning budgeting and advertising. In this case, it’s definitely better to ask for permission than forgiveness.
3. Emphasize the Why
Why is this cause important? Why should people attend this event? Why should people donate money?
With so much competition for people’s leisure time nowadays, your event has to be invigorating, stimulating, and often, personal. “Please donate!” is no longer enough for people to spare their money. Their contributions should be meaningful and educated. The only way to elicit meaningful given is when the organizers themselves are truly passionate about the cause and their actions surrounding the cause. Ask yourself, why does this organization matter? How will people benefit, whether its your own community, the environment, or those less fortunate? If you can articulately respond to these questions, you’re ready for a successful charity event.
Even the smallest events require plenty of planning to unfold. First, consider the costs: rental cost for a venue, sound system, food and drinks, tables and chairs, etc. Find sponsors that can help cover costs; if sponsors cover 100% of costs, then 100% of your donations can go directly to the foundation. Second, spread the word! Make posters, blog on popular social media outlets, email all of your friends, and send a press release.
These steps are meager outlines of how to plan a successful charity event. As long as you translate why this charity is so vital, your event will thrive.